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Marketing Strategy
5 Steps to Marketing Success using Competitive Intelligence
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Marketing without competitive intelligence is like driving blindfolded. How would you know who you’re competing with or what your strategic advantages are if you don’t have a firm grip on your competitive landscape?
In this webinar we’ll review five key steps to get you on your way to getting a leg-up on your competition. If you’re looking to formulate a comprehensive competitive strategy or just to build competitive intelligence into your current marketing plan, this webinar will help you gain insight into how to use competitive intelligence tools to stay informed and adjust for shifts in your industry.
In this webinar you will learn:
- How to lay the ground work for implementing a competitive intelligence strategy.
- The importance of differentiating yourself from those that simply report by offering actionable insights rather than reporting statistics gleaned from data in reports.
- Competitive intelligence compliments your current local analytics efforts and integrating competitive intelligence into your digital marketing strategy is an iterative process.
- Leveraging competitive intelligence isn’t just about vying to be number one in a single component of your online marketing strategy. It’s about learning how to use your current market position to stand out against your competition, which takes time investment, commitment to take action through implementing competitive insights, and continuous attention to the digital landscape.
Presenter
Lindsey Mark
Client Relations, Compete, Inc.
Is part of the Client Relations Team, facilitating the strategic development of client retention and support policies for compete.com, with a focus on education & training efforts. At compete, she focuses on teaching digital marketers how to take advantage of competitive opportunities via one-on-one support, webinars, social media, technical documentation and blogging.
Lindsey is also well know in her organization internally as the go-to-individual for integrations, allowing different systems and departments to work together more fluidly. Over the last few years she’s honed her skills integrating scalable infrastructure through technologies such as web forms, content management systems, and customer relationship management tools.
Outside of compete, Lindsey loves to travel and writes about food, modern art, and technology on her blog . You can also find her on Twitter as linji or connect with her on LinkedIn
Moderator
Mike Angiletta
President, Online Marketing Connect
Mike Angiletta serves as President of Online Marketing Connect, the company behind leading online marketing education properties including the Online Marketing Summit, the Online Marketing Institute and the recently launched Online Marketing Blog Network. Mike has been trailblazing in the web space since its earliest days having created the first “live blog” of a court case as well as the largest financial industry affiliate network.
Mike most recently served as VP of Marketing for D&M Holdings, a leading global holding company of high-end home electronics brands. Prior to D&M, Mike started an online advertising software company and was fortunate enough to sell it. Before that, Mike was an early employee of NextCard Internet Visa - a pioneer in the online marketing space.