Brought to you by:
Marketing Automation
5 Ways to Improve Marketing Effectiveness with Marketing Automation
| View the archived recording here |
With 2012 fast approaching, now is the time to decide if marketing automation is right for you. If you simply can't get past the same old email conversion rates or feel like your lead quality could be improved – this webinar will show you firsthand - why marketing automation veterans have adopted this powerful technology.
Come hear how companies large and small are taking their digital marketing to new heights by unleashing the power of marketing automation. Join Elle Woulfe, Senior Manager of Marketing Programs at Eloqua as she explores the key use cases for marketing automation and shows specific examples of how everything from campaign response rates to lead quality and conversion can be optimized through the implementation of this technology.
Learn how innovative marketers are increasing qualified leads by 50%, decreasing cost per lead by 75% and driving 35% more sales opportunities by making significant improvements in five key areas of their online campaigns:
- Targeting & segmentation: build more targeted, dynamic lists based on prospect interest
- Deliverability: reach more inboxes with tools to ensure maximum deliverability
- Automate for efficiency: save time with automated, triggered campaigns
- Empowering sales: become BFFs with sales through better lead quality
- Measurement & analytics: know how your campaigns drive sales opportunities & revenue
Presenter
Elle Woulfe
Senior Marketing Manager, Eloqua
Elle Woulfe is a Senior Marketing Manager at Eloqua, focused on demand creation and revenue generation. She manages acquisition and database marketing and is responsible for filling Eloqua's integrated marketing and sales funnel through a mix of PPC, third-party programs and awareness campaigns. A practitioner and advocate of digital marketing, she regularly serves as an Eloqua product evangelist and writes for the Eloqua blog, It's All About Revenue. Prior to joining Eloqua, she spent four years at Salary.com, managing marketing communications and demand generation through the company's IPO. She has also held product marketing roles at the Yankee Group and Pyramid research, where she directed the product development and go-to-market strategy for primary research products.
Twitter: @ellehwoulfe
Moderator
Mike Angiletta
President, Online Marketing Connect
Mike Angiletta serves as President of Online Marketing Connect, the company behind leading online marketing education properties including the Online Marketing Summit, the Online Marketing Institute and the recently launched Online Marketing Blog Network. Mike has been trailblazing in the web space since its earliest days having created the first “live blog” of a court case as well as the largest financial industry affiliate network.
Mike most recently served as VP of Marketing for D&M Holdings, a leading global holding company of high-end home electronics brands. Prior to D&M, Mike started an online advertising software company and was fortunate enough to sell it. Before that, Mike was an early employee of NextCard Internet Visa - a pioneer in the online marketing space.