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Beyond “Followers” and “Fans”: Using Social Marketing to Reach the Right Business Audiences Anywhere on the Web
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The area of online marketing continues to expand and develop at a rapid clip. Along with email, search, and display advertising, social media has already become a standard part of the marketing mix. However, social marketing is also constantly evolving, which creates more opportunity, yet requires just as many resources and strategies to be successful. In the face of this constantly changing social landscape, how can today's online marketers-especially those targeting business professionals-continue to keep their eye on the "prize" of qualified prospects and ensure they're making the most out of every dollar spent?
Regardless of how dramatically social marketing is changing, one thing remains consistent-to achieve the best ROI, marketers must strive to reach the right business audience-wherever they travel on the Web.
Join Tammy Kahn Fennell, CEO of MarketMeSuite and Chris Mann, director of product management at Bizo, as they discuss how a strong focus on reaching the right audience-and leveraging the unique characteristics of social media-can result in greater awareness and increased online conversions for marketers.
In this webinar you will learn:
- What a "target audience" means in social media and why this matters
- Why growing followers and fans is not enough-how to get more of the ideal prospects engaged with your brand and converting on your site
- How to best manage social campaigns and content to grow awareness with the right audiences
- How to best measure and monitor your impact on the right audiences
- How to use display advertising to help nurture leads gained through social media through powerful techniques such as retargeting
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Presenters
Chris Mann
Director of Product Management, Bizo
Leading product management at Bizo, Chris has a passion for building new businesses. With over 15 years product management and sales experience, Chris comes to Bizo from Coremetrics where he is credited with building the market-leading, real-time, personalized product recommendation business as measured by revenues and total clients. Previous to Coremetrics, he held multiple product management roles with IBM's WebSphere business unit over a 10-year span. Chris is passionate about all things cycling and in his free time can be found on the roads and trails of Marin County.
Tammy Kahn Fennell
CEO, MarketMeSuite
Graduating with a degree in Strategic Communications from University of Wisconsin's School of Journalism, Tammy has been putting her marketing expertise to work since 2003. Aged 28, after spotting trends and recognizing the future in social media, she co-founded the popular social media marketing dashboard, MarketMeSuite. The company now has a fast-growing global customer-base of small and medium sized businesses and social media consultants. She also runs WeAreSocialPeople.com, the community driven blog, by MarketMeSuite users, for the world! Find out more about MarketMeSuite at MarketMeSuite.com.
Moderator
Mike Angiletta
President, Online Marketing Connect
Mike Angiletta serves as President of Online Marketing Connect, the company behind leading online marketing education properties including the Online Marketing Summit, the Online Marketing Institute and the recently launched Online Marketing Blog Network. Mike has been trailblazing in the web space since its earliest days having created the first “live blog” of a court case as well as the largest financial industry affiliate network.
Mike most recently served as VP of Marketing for D&M Holdings, a leading global holding company of high-end home electronics brands. Prior to D&M, Mike started an online advertising software company and was fortunate enough to sell it. Before that, Mike was an early employee of NextCard Internet Visa - a pioneer in the online marketing space.