5 Ways to Improve Marketing Effectiveness with Marketing Automation

With 2012 fast approaching, now is the time to decide if marketing automation is right for you. If you simply can't get past the same old email conversion rates or feel like your lead quality could be improved – this webinar will show you firsthand - why marketing automation veterans have adopted this powerful technology.

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Measure What Matters: Turn Social Business Strategies Into Business Intelligence

As the saying goes, you can’t manage what you don’t measure. But when it comes to social business, the challenge is discerning what to measure and how to tie it to measurable business outcomes such as employee productivity, customer retention, and increased revenue.

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Beyond “Followers” and “Fans”: Using Social Marketing to Reach the Right Business Audiences Anywhere on the Web

The area of online marketing continues to expand and develop at a rapid clip. Along with email, search, and display advertising, social media has already become a standard part of the marketing mix. However, social marketing is also constantly evolving, which creates more opportunity, yet requires just as many resources and strategies to be successful. In the face of this constantly changing social landscape, how can today's online marketers-especially those targeting business professionals-continue to keep their eye on the "prize" of qualified prospects and ensure they're making the most out of every dollar spent?

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Social Selling: The Sales Strategy that Will Lift your Marketing Success

What happens to your prospects once they reach the sales team? While companies rush to implement social marketing strategies, many sales teams are left with little knowledge of how social media can impact their pipelines. Social selling allows marketers to bring highly qualified leads to their sales teams, and empowers salespeople to win deals in today's social environment. Discover how marketers in social selling organizations run more effective campaigns, unearth the best prospects, and promote social strategies that stick.

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5 Steps to Marketing Success using Competitive Intelligence

Marketing without competitive intelligence is like driving blindfolded. How would you know who you’re competing with or what your strategic advantages are if you don’t have a firm grip on your competitive landscape?

In this webinar we’ll review five key steps to get you on your way to getting a leg-up on your competition. If you’re looking to formulate a comprehensive competitive strategy or just to build competitive intelligence into your current marketing plan, this webinar will help you gain insight into how to use competitive intelligence tools to stay informed and adjust for shifts in your industry.

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