Featuring the Best Online Marketing Speakers and Instructors
Learn best practices, case studies and action-oriented tactics in: Social Media, Search, Analytics, Demand Generation, Email, Usability, Website Strategy and more. This webinar series features expert online marketing practitioners, educators, and speakers from the Online Marketing Summit and the Online Marketing Institute.
Recent Past Webinars
Presenters
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Lucas Rotondo
Product Marketing Manager, Dun & Bradstreet -
Roy Wollen
President, Hansa Marketing Services -
Mike Angiletta
President, Online Marketing Connect
Moderator
Increase Revenue and Productivity with Better Customer Data Management
Too many small businesses shy away from practicing data management, either because they don't think they are big enough or don't know how to get started. Truth is, small companies can benefit by keeping their customer data clean and implementing some simple controls to ensure ongoing data quality.
Presenter
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Elle Woulfe
Senior Marketing Manager, Eloqua -
Mike Angiletta
President, Online Marketing Connect
Moderator
5 Ways to Improve Marketing Effectiveness with Marketing Automation
| View the archived recording here |
With 2012 fast approaching, now is the time to decide if marketing automation is right for you. If you simply can't get past the same old email conversion rates or feel like your lead quality could be improved – this webinar will show you firsthand - why marketing automation veterans have adopted this powerful technology.
Presenter
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Alan Nugent
CEO, Mzinga -
Mike Angiletta
President, Online Marketing Connect
Moderator
Measure What Matters: Turn Social Business Strategies Into Business Intelligence
| Download the archived recording here | Download a PDF of the presentation |
As the saying goes, you can’t manage what you don’t measure. But when it comes to social business, the challenge is discerning what to measure and how to tie it to measurable business outcomes such as employee productivity, customer retention, and increased revenue.
Presenters
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Chris Mann
Director of Product Management, Bizo -
Tammy Kahn Fennell
CEO, MarketMeSuite -
Mike Angiletta
President, Online Marketing Connect
Moderator
Beyond “Followers” and “Fans”: Using Social Marketing to Reach the Right Business Audiences Anywhere on the Web
| Download the archived recording here | Download a PDF of the presentation |
The area of online marketing continues to expand and develop at a rapid clip. Along with email, search, and display advertising, social media has already become a standard part of the marketing mix. However, social marketing is also constantly evolving, which creates more opportunity, yet requires just as many resources and strategies to be successful. In the face of this constantly changing social landscape, how can today's online marketers-especially those targeting business professionals-continue to keep their eye on the "prize" of qualified prospects and ensure they're making the most out of every dollar spent?
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Presenter
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Koka Sexton
Director of Social Strategy, InsideView -
Mike Angiletta
President, Online Marketing Connect
Moderator
Social Selling: The Sales Strategy that Will Lift your Marketing Success
| Download the archived recording here | Download a PDF of the presentation |
What happens to your prospects once they reach the sales team? While companies rush to implement social marketing strategies, many sales teams are left with little knowledge of how social media can impact their pipelines. Social selling allows marketers to bring highly qualified leads to their sales teams, and empowers salespeople to win deals in today's social environment. Discover how marketers in social selling organizations run more effective campaigns, unearth the best prospects, and promote social strategies that stick.