Webinars

Lifecycle Email Marketing: Your Questions Answered.

Wed, 14 Apr 2010 00:00:00 -0600

Lifecycle Email Marketing: Your Questions. Our Answers.

As digital marketers, we know the value of email marketing; however, do we fully understand the critical importance of implementing and supporting automated lifecycle marketing programs, such as welcome, win-back and abandon cart? Countless case studies have demonstrated the power of creating automated email programs based on customer data and behaviors leads to proven ROI and better customer experiences.

Email Strategy Expert and WhatCounts partner, Melissa Shaw of Shaw + Scott will provide insight into the most common questions surrounding lifecycle marketing. Please join us for an interactive and educational question and answer session where you will learn how to create, measure and support lifecycle marketing programs as well as integrate social media and other marketing channels into your email marketing platform.

What makes a great lifecycle marketing program
How to measure success
What the common technical considerations are
What you should be testing
How to find production efficiencies
How to fit social media in to your email strategy

The Definitive Guide to B2B Social Media: How to use social media for brand awareness and demand generation

Wed, 19 May 2010 00:00:00 -0600

The Definitive Guide to B2B Social Media

Delve deeper into your B2B marketing program by building successful social media strategies to keep prospects engaged throughout the entire online sales cycle. This webinar will allow you to dive head first into The Definitive Guide to B2B Social Media. With social media tools, measurement and marketing, you can effectively interact with your target audience and build strong relationships. Maria Pergolino, director of marketing for Marketo, offers her expertise in using social media channels for brand awareness and demand generation as well as how to use social media in every stage of the revenue cycle to keep customers coming back for more.

Participants will learn:

Questions you should ask before getting started with social media
Common social media marketing pitfalls to avoid
Tips on how to effectively use social media tools
Techniques to promote sales and marketing alignment using social media
How to use social media at every stage of the revenue cycle

Get Them to Click: Understanding Online Behavior to Get Results

Wed, 20 Oct 2010 00:00:00 -0600

Dive into the cutting edge theories that explain why your website visitors behave the way they do, and how to get them to take the action you desire. This webinar will give you a crash course on two crucial topics for online marketers. In What Makes Them Click?, author and usability expert Susan Weinschenk will give you insights into the unconscious mental processing and decision making as it applies to online behavior, as well as the technical knowledge to refine your website into a revenue generating machine. In Decoding Customer Behavior Online, Patrick Bultema delves into the science and theoretical foundations behind your site visitors behavior, and discusses the newest innovations that are fundamentally changing the way people interact with websites.

Participants will learn:

Common interactive media pitfalls to avoid
Tips on website structure and design to maximize effectiveness
How the online experience completely changes your customers behavior
The keys to engaging customers emotionally online
The newest innovations in website engagement

Converting Community Building and Search Engine Rankings into Profit-Driven Metrics

Wed, 17 Mar 2010 00:00:00 -0600

Part One: 3-Steps to Success in Natural Search

Natural search is a zero-sum game; and if you're not ranking, your competition is. Search Engine Optimization is about opening pathways to your brand and developing methods that enable interested consumers to find your business online. Developing a solid SEO strategy through qualified tactics and tools will pave the road to success in natural search. In this webinar, Conductor's CEO, Seth Besmertnik, walks you through the proven methods he has shared with some of the world's largest brands - strategies used to convert "the promise" of SEO into the reality of business metrics (and dollar and cents). You'll learn how to define the real market opportunity that SEO offers your organization, create a roadmap to success, and learn what metrics to watch as you create a company-wide culture that embraces SEO.

Participants will learn how to:

Utilize SEO best practices and proven strategies
Convert SEO rankings into profit-driven business metrics
Discover key metrics to track

Part Two: Social Media for Profit - 4 Critical Steps to Building Communities

Leveraging social media for marketing and profit begins with understanding your audience and their buying behavior. Goals and social networking strategies must be set and developed with this in mind. In order to build a community around your brand, you must also differentiate between Social Media and marketing campaigns. Businesses can use strategic networking to develop brand awareness and loyalty through strategic community building that translates into real ROI. "We need a Facebook page!" is neither a goal nor a marketing strategy-and believing so won't earn you a dime. Learn how to effectively engage your target market through strategically developed, ROI-driven social media strategies.

Participants will learn how to:

Understand social networking behavior and its role in decision making
Review the anatomy of an Internet marketing campaign
Differentiate between community building and campaigns
Case Study: How RoseNYC leveraged Facebook to build a community and grow their business

Benchmarking And Analytics: Using Metrics to Boost B2B Performance

Wed, 03 Mar 2010 00:00:00 -0700

Part One: Benchmarking & Analytics: Using Metrics to Boost B2B Performance

Benchmarking is a key component of a successful marketing strategy, helping marketers to define metrics and determine where time and resources are best spent. Combined with analytics reporting, benchmarking can provide measurable business value for BtoB marketers. In this webinar, Bulldog Solutions will review some key benchmarks for BtoB marketers, developed by global growth partnership firm Frost & Sullivan. Learn what other marketers are doing to generate more leads and sales, and how you can improve in the areas of lead nurturing, content development, segmentation and marketing automation performance. Discover new tactics and strategies that will maximize revenue and capture higher quality leads.

Participants will learn to:

Set improvement goals and validate accomplishments
Determine where to spend time and resources to maximize revenue
Improve on current demand generations techniques and strategies
Align sales and marketing teams
Create a strong internal database
Build ongoing lead nurturing programs
Develop an effective marketing automation platform

Part Two: Inside the Mind of an Analyst

Understanding the data for your website can be taxing. The web analytics experts at Stratigent will take you inside the mind of an analyst to understand the power of metrics. Learn how to report relevant data as well as find actionable insights within the numbers. Analytics and metrics have long been a major component for businesses to measure the success of their online marketing campaign. In this webinar you will learn how to simplify the analysis process, gain insight on key performance indicators, and develop successful analytics strategies for 2010.

Participants will learn to:

Develop strategic initiatives for 2010
Adopt actionable business insights and key areas of focus
Simplify the analysis process
Find valuable information in analytics reports
Report data that reflects areas of success and ones that need improvement

Double Header: Integrated Marketing & Communications

Wed, 10 Feb 2010 00:00:00 -0700

Part 1: Brand Relevance and Recurrence, Your Keys to Integrated Marketing Success

Online marketing and brand managers are often faced with the challenge of maximizing content relevance and recurrence with the primary goal of increasing marketing awareness and sales. However, content marketers often do one well and lack in the other. Balancing these fundamental strategies is key for a successful integrated marketing campaign and strategy. In this webinar, Pawan Deshpande CEO from HiveFire, will discuss tactical methods of how to increase both relevance and recurrence in order to improve the overall effectiveness of their integrated marketing strategies.

Participants will learn (to):

Understand the differences and similarities between brand recurrence and brand relevance
Why companies do well at one and not the other
Why both are critical for successful integrated marketing
What is the impact of each on consumer engagement

Part 2: Integrating Email & Social Marketing to Deliver on Your Marketing Goals

Email has long been a highly effective and measurable communications channel; driving desired responses from your target audience. But the game has changed. Increasingly, Consumers are spending more time engaged on Social Media networks like Facebook, Twitter, MySpace, blogs and YouTube. Furthermore, much of this Social Media will be "consumed" on new Mobile devices. These channels employ new technologies and communicating with your audience requires adherence to brand new rules of engagement. In this webinar, Julie Valenti helps you understand proven tactics for elevating your marketing communications successfully into these new channels along with the inbox.

Participants will learn (to):

Weave social media tactics into email programs
Feed email programs via smart social initiatives
Map integrated communications plan

Double Header: Website Conversion and Social Media

Wed, 27 Jan 2010 00:00:00 -0700

Part One: The 7 Habits for Maximizing Website Conversions

Go beyond the landing page and learn how develop strategies for guiding visitors toward conversion. The days of simple optimization to achieve success are over. Marketers need to dig deeper into the structure of their website to implement effective strategies that will drive conversions. Darren Guarnaccia, expert in enhancing business website value, will discuss the leading principles of website conversion and how to maximize ad spend. This part of the webinar will explain how to make improvements to your website in order to generate conversions and add value to your business.

Participants will learn to:

Segment and balance user experience using site goals
Deliver value to web visitors with ongoing quality content
Maximize ad spend with website improvements
Improve conversion rates through the most effective methods

Part Two: Harnessing the Conversation Economy: Keys to a Holistic Social Media Strategy

The rise of social media has created a paradigm shift in how we market businesses throughout the Internet. Search is no longer king. Maintaining conversations and connecting to consumers on multiple media veins has taken the crown. Adam Mertz, product marketing manager at Jive Software, discusses how to succeed in a conversation economy by leveraging social media for a competitive advantage, allowing your business to fully integrate best practices and tactics. Using real-world case studies, Mertz shows how to create sustainable differentiation within the social media spectrum including blogs, branded communities, social networks and status updates.

Participants will learn to:

Listen to your niche markets and optimize messaging
Implement strategies in real-world case studies from SAP, RIM and Bank of America
Leverage social media for a conversation economy
Gain a competitive advantage with social media best practices

Marketing on the Go: Mobile Advertising

Wed, 13 Jan 2010 00:00:00 -0700

Mobile advertising has been one of the great opportunities in the interactive space for the last decade, but the unique complexities of this environment have slowed progress. However, with recent improvements in network and handset technology, we may be reaching an inflection point. This webinar will present the current landscape in terms of mobile usage and audience demographics and discuss the impact of rising smartphone penetration. Using real-world examples, our presenters will illustrate how mobile advertising can address the full range of marketing goals.

You will learn about the inventory options available today, from core offerings such as mobile display, messaging, and search to more advanced opportunities such as mobile video, voice ads, app-based advertising and location-based services. Cross-platform approaches will be discussed, as well as the current state of the art in terms of metrics. Finally we will present a framework for creative success in the mobile environment, and the keys to getting started with a mobile advertising campaign.

Participants will learn:

State of and outlook for the mobile advertising landscape
Strategies and tactics for mobile advertising success
The specific advertising inventory available for mobile advertisers, and how to execute each kind of campaign

Evolving the Lead Score Beyond Basic Data

Tue, 08 Dec 2009 00:00:00 -0700

The lead score began as a measure of a prospect's demographics to guide Sales on which leads to pursue. Does the prospect have a title that indicates they're a good fit for your company? Are they in the "right" industry? In a company of the "right" size?

These measures of explicit information are important, but they don't paint a complete picture. And without the complete picture, marketers find it harder and harder to turn prospects into viable leads.

The missing component is behavior. Is a prospect visiting your Web site, downloading articles, responding to marketing campaigns that indicate not only that you want to talk to him, but that he is ready to talk to you?

In this Webinar, marketing automation leader Eloqua and demand management agency Bulldog Solutions will define the building blocks and review a case study of implementation of multidimensional lead scoring that takes both explicit and implicit information into account.

Participants will learn:

Which behavioral measures matter most
How to build a matrix for scoring on two dimensions
How to test and refine your multidimensional lead score
How to avoid missteps that can delay the process of full implementation

Integrated Marketing Strategy Double Header

Tue, 01 Dec 2009 00:00:00 -0700

Part 1: Tying it all Together

The digital revolution has completely changed the way companies interact with their customers. Companies can no longer push their agenda to drive business, but must find ways to add value at every single touch point. How can companies effectively create a unified message across so many disciplines to evolve the way consumers think of their brand? Multiple Marketing Strategy Award Winner Chris Thornton, Chief Marketing Officer for Definition 6 will discuss how companies have to approach marketing in an entirely new way to achieve the real business results your company wants. Join us as we explore how to reinvent the idea of brand and what it means to be a marketer for a company in the 21st century.

Part 2: Global Brand, Global Reach, Global Opportunities

The lure of global markets has continued to increase as organizations look for opportunities to grow and it becomes increasingly easy to communicate online. However, reaching this worldwide audience also brings an additional level of complexity to the Web as a critical channel to engage customers, partners and employees, and achieve a true “global brand”. Join us on December 1st to learn how you can enhance the way people connect by fostering conversations that are media rich, social, relevant, engaging yet secure - while at the same time maximizing investment and ROI of your Web presence through alignment of your Web strategies with business goals.

Participants will learn:

Organize and integrate your marketing operation to create a cohesive message
Identify early in the process if you are achieving your goals
Optimize your branding efforts and align them with your sales organization
Deliver an integrated Web experience that empowers people through multiple channels – traditional Web sites, social media, and mobile
Control your brand and drive value from existing content and rich media assets by enforcing governance and consistency, and eliminating content duplication
Increase revenue and profitability by fostering agility and encouraging innovation through an online community that safely provides for social interaction and advocacy

Next Generation Business Blogging: Be Found, Be Engaging

Thu, 05 Nov 2009 00:00:00 -0700

The 2009 Gartner Technology Hype Cycle was just announced and corporate blogging is on its way to mainstream, for good reason. As marketers, we want prospects to know us by name but the reality is… they could care less. The same can be applied to online marketing. In an ideal world we want people to belong to our social networks and search for us by name… but they rarely do. That’s why business blogs are the perfect vehicles that can help your company be human and be found. Join award winning marketer, Chris Baggott, as he explores the evolution and adoption of business blogs and what the next generation of blogging software’s and strategies have to offer companies like yours.

Bonus Social Media Case Study Presentation! Rebecca Lieb will present a fascinating case study review on how one company was able to calculate the business value of a single visit from Twitter to its web site.

Participants will learn:

What’s the hype around business blogs?
Why are businesses readily adopting blogging?
What’s the tangible benefit of business blogging?

Top 10 Secrets for BtoB Paid Search & SEO Best Practices to Drive Relevant Traffic and Tangible ROI

Tue, 27 Oct 2009 00:00:00 -0600

Join Ben Hanna and Paul Taylor as they share top B2B search marketing tips on how to drive relevant traffic and maximize your ROI for online marketing success. In this webinar, you will learn the intricacies of the online buying process and how to boost your paid search ROI by tailoring keyword selection for both general and vertical search engines. You’ll also learn how to increase your paid search success by considering your total online marketing mix. Finally, you’ll discover how to make the biggest impact on your current search marketing programs right now with the least amount of time and effort.

Participants will learn:

How to truly determine paid search ROI
How to maximize search results by understanding the impact and roles of vertical vs. general search during the B2B buying process
How to optimize current search program to get the biggest return with the least amount of effort

Email Marketing Nirvana: Keys to Making Your Email Truly Relevant

Tue, 13 Oct 2009 00:00:00 -0600

Ask any email marketing industry expert what is the biggest key to success and they will undoubtedly say “relevance.” What does this marketing buzzword actually mean if you are an email marketer with limited budget, time and resources? This fast-paced session will outline the key drivers of “relevant email marketing” – from managing expectations to personalization to conveying personality. The session will incorporate a look at best practices as well as good and bad email examples for each “relevance driver.”

You'll learn how to:

Develop world-class welcome emails that drive increased engagement from the start of the subscriber relationship
Make your emails more "shareworthy" by incorporating social sharing links and viral content
Discover the elements of great preference centers used to capture data for personalization/segmentation and provide retention alternatives for subscribers looking to opt out

Seven Deadly Sins of Marketing Analytics

Tue, 29 Sep 2009 00:00:00 -0600

No one who says the web is the most measurable medium has tried to measure the impact of Web 2.0 technologies such as video, online communities, contextual search and more. As organizations become more sophisticated in the way they leverage the web, their approach to measurement and accountability must also evolve. Today's online marketers must move beyond visits and page views in order to be successful. They must take a customer-centric approach to optimize campaigns, improve the customer experience, and achieve their business objectives. Learn how to avoid the seven most "deadly" analytics sins and take a customer-centric approach to optimize campaigns, improve the customer experience, and achieve business objectives.

Participants will learn practical tips for getting their organizations to:

Care about analytics
Include analytics earlier in the process
Use data to inform decisions, rather than justify them
Avoid ad hoc reporting hell
Listen when their baby is ugly (and thank you for saying so)
Share information across functions and channels
Balance quick wins with long term gains

Lead Scoring for BtoB Marketers

Tue, 15 Sep 2009 00:00:00 -0600

This session will cover both strategy and tactics for achieving successful lead management with emphasis on the lead scoring process. It also will focus on how lead scoring not only can jump-start your B-to-B marketing programs but also improve overall sales and marketing alignment. And since seeing is believing, you'll learn how other organizations have used lead scoring to improve their success with lead management.

Participants will learn:

What lead scoring is and the role it plays in lead management
How to successfully build a lead scoring model
Implications of lead scoring to marketing automation and demand generation

10 Creative Ways to Craft an Effective and Reusable Email Template

Wed, 23 Jun 2010 00:00:00 -0600

10 creative ways to craft an effective and reusable email template

One thing every marketer wishes they could have is more time. By creating an effective and reusable email template, marketers can reduce the effort spent recreating emails and allot more time to focus on equally important tasks, such as analysis and testing. Join digital media expert, Julian S. Scott of Shaw + Scott, a WhatCounts partner, as he highlights the top ten creative best practices that every email template should include. In this webinar, you will learn how to craft a best practice compliant email template that will give you the flexibility to customize, reuse and update, based on your current and future strategic goals, brand objectives and production realities.

Participants will learn:

How to craft a best practice compliant email template
Ten creative steps to include in template creation
To map current and future goals surrounding email marketing production

What Can We Learn from the Bad Boys of Marketing?

Tue, 30 Nov 2010 00:00:00 -0700

What works in the “get rich quick” and “get in shape” markets and how to apply them in B2B and other brand-sensitive campaigns.

We call them affiliate marketers and infopreneurs. They sell everything from nutritional supplements to “How to” guides. Some of them cross the line of propriety and legality. However, these guys test the hell out of their online marketing. They know what works and what doesn’t. What can we learn from them that applies to more conservative businesses and brands? Brian Massey has studied the heady marketers and has summarized the key components of their landing pages – pages that convert at very high levels.

Join SEMpdx as we explore the techniques of the “Bad Boys of Online Marketing” to learn how we might improve our own online landing pages.

Double the Impact of Your B2B Search Investment with Display Advertising

Wed, 12 Jan 2011 00:00:00 -0700

This event has ended. Please view the recorded archive here.

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While most online marketers rely on search as a primary marketing channel, they often overlook the power of display advertising on the B2B sales process. Many marketers are still unsure of how to measure success in ways that validate display ads as concrete contributors to sales and revenue. (Indeed, many marketers have succumbed to the “click” as the main metric by which they should measure success in display advertising which very often has them optimizing campaigns AWAY from success.)

However, display advertising has proven its value in the B2B world, elevating top brands such as Intel, Boeing, American Express, and IBM, and increasing the overall effectiveness and lift of search and other marketing channels. And thankfully, display advertising is no longer limited to big consumer brands (or big budgets) so that all B2B marketers can use display advertising to convey the power of their online brands, quickly move the right prospects along the sales funnel, and close more business.

This webinar is designed to help B2B marketers: 1) understand the combined impact of search and advertising on B2B sales, 2) develop a solid, online brand strategy to make the most out of these marketing channels, 3) utilize the combined power of display and search to increase lift and 4) measure the real business impact of their search and advertising efforts in the B2B world.

You will learn how to:

• Implement display advertising strategies that positively impact search marketing
• Do the math behind B2B display advertising and search to demonstrate ROI
• Place their message and brand everywhere their target prospects are on the Web
• Apply the value of their brands to every stage of the B2B sales cycle through display and search
• Incorporate audience targeting to more relevantly address each individual in the buying decision
• Reinforce their entire marketing mix with targeted display advertising

Conquer the New B2B Marketing Funnel: Top Ways to Reach the Unreachable Business Audience

Wed, 06 Apr 2011 00:00:00 -0600

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The traditional marketing funnel is no longer. Online marketers can no longer afford the time nor money to "cast a wide net" in the hopes of generating the right prospects. Combine this with the fact that, now more than ever, people are educating themselves far earlier in the sales process than ever before -- the onus is now on marketers to educate and raise awareness for their brands as early as possible.

But what are the best ways to address these challenges? While relied on extensively by most marketers, email and search are really only most effective as prospects make their way to the lower stages of the funnel. And even though social media is a strong brand and awareness builder, these sites don't always guarantee the "right" audience is listening. The top of the funnel continues to grow wider and wider, yet most marketers are leaving money on the table as hundreds of their target prospects are left untouched.

Join Russell Glass, CEO of Bizo, and Lauren Vaccarello, Sr. Search Engine Marketing Manager of Salesforce.com as they address how to effectively use audience marketing to drive more qualified leads and new business from the top to the bottom of this new marketing funnel.

Attendees will learn how to:

Leverage business demographics to better understand and more effectively reach your business audiences online
Implement display advertising strategies that positively impact ROI of spend on existing channels such as search and email
Deploy advanced retargeting strategies that offer the right message to the right audience even after they've left your website
Do the math behind B2B display advertising to demonstrate ROI

Top 10 Mistakes to Avoid When Selecting Bid Management Software

Tue, 15 Mar 2011 00:00:00 -0600

The right paid search platform can give you a competitive edge - you can spend more time optimizing your paid search programs and less time dealing with repetitive issues.

Choosing the "right" solution isn't as easy as it sounds. No one knows that better than PPC Summit. They conducted primary research to understand the pitfalls to avoid, and the strategies to succeed, in buying technology to help you manage paid search. They interviewed over 50 marketers and surveyed 14 vendors.

In this webinar, you'll discover what's going wrong in the buying process, issues peers have faced, and how they've dealt with it. We'll cover the top 10 mistakes to avoid, including:

Why RFPs don't always lead to the best decision
Getting stuck in the feature trap
Failing to define and prioritize your business needs

Every webinar attendee will receive a free copy of the Executive Summary from the research and a discount code to purchase the full report!

Driving Bottom Line Impact with Engagement Analytics: New Web Metrics for Less Headaches & More Insights

Wed, 22 Jun 2011 00:00:00 -0600

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Web analytics can be dangerous to your business! Web analytics is based on the volume of visitor traffic and whether visitors stay on a page. It is a measure of attractiveness; it is not a measure of engagement, relevance, or action. We need a new type of analytics, Engagement Analytics, that will help us:

Pinpoint where to best spend our next marketing dollar
Understand what drives relevance and action in visitors
Identify where and how to improve marketing across multiple channels

And we need all of that as a short set of metrics gives us the power to make quick, accurate decisions on where to spend our next marketing dollar.

In this webinar you’ll learn how to:

Use free and commercially available analytics systems to create three new and unique web engagement metrics
Analyze marketing effectiveness using Engagement Analytics
Identify the campaigns, landing pages, and offers that produce the greatest bottom line impact

This webinar demonstrates how to use Engagement Analytics with industry-wide tools. At the end of the webinar a demonstration of Sitecore’s Executive Insight Dashboards and their new Digital Marketing System will show you real world examples of engagement analytics driving cross-channel marketing effectiveness.

Using Content Marketing to Drive Acquisition

Wed, 25 May 2011 00:00:00 -0600

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With content marketing clearly solidified into vocabulary, it’s important that marketers finally cut through the fluff and figure out how to generate business from content channels such as Blogging, Facebook and Twitter. Join Chris Baggott as he explores how marketers are leveraging content to drive online acquisition. You’ll learn how simple it can be with the appropriate strategy and execution.

Attend this event and you’ll learn:

How marketers are developing content campaigns.
How to deploy content to effective marketing channels.
How marketers are measuring success.

Maximizing ROI with Conversion Optimization

Thu, 14 Jul 2011 00:00:00 -0600

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Search keywords. Display ads. Email marketing. Affiliates. You pay significant money for clicks, but then what? Companies spend thousands of dollars driving traffic to their site, but many times don’t spend a fraction of that converting that traffic into sales-qualified leads, or even understanding the wants and needs of their visitors. Without a proper conversion strategy, the effort for more clicks is almost pointless.

In this webinar you will learn:

Determine what stage your prospects are at and match your call to action to their stage in the buying process.
Learn what motivates the 4 types of visitors that come to your site
How to nurture the different types of visitors until they are ready to buy.

5 Steps to Marketing Success using Competitive Intelligence

Wed, 27 Jul 2011 00:00:00 -0600

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Marketing without competitive intelligence is like driving blindfolded. How would you know who you’re competing with or what your strategic advantages are if you don’t have a firm grip on your competitive landscape?

In this webinar we’ll review five key steps to get you on your way to getting a leg-up on your competition. If you’re looking to formulate a comprehensive competitive strategy or just to build competitive intelligence into your current marketing plan, this webinar will help you gain insight into how to use competitive intelligence tools to stay informed and adjust for shifts in your industry.

In this webinar you will learn:

How to lay the ground work for implementing a competitive intelligence strategy.
The importance of differentiating yourself from those that simply report by offering actionable insights rather than reporting statistics gleaned from data in reports.
Competitive intelligence compliments your current local analytics efforts and integrating competitive intelligence into your digital marketing strategy is an iterative process.
Leveraging competitive intelligence isn’t just about vying to be number one in a single component of your online marketing strategy. It’s about learning how to use your current market position to stand out against your competition, which takes time investment, commitment to take action through implementing competitive insights, and continuous attention to the digital landscape.

Beyond “Followers” and “Fans”: Using Social Marketing to Reach the Right Business Audiences Anywhere on the Web

Wed, 24 Aug 2011 00:00:00 -0600

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The area of online marketing continues to expand and develop at a rapid clip. Along with email, search, and display advertising, social media has already become a standard part of the marketing mix. However, social marketing is also constantly evolving, which creates more opportunity, yet requires just as many resources and strategies to be successful. In the face of this constantly changing social landscape, how can today's online marketers-especially those targeting business professionals-continue to keep their eye on the "prize" of qualified prospects and ensure they're making the most out of every dollar spent?

Regardless of how dramatically social marketing is changing, one thing remains consistent-to achieve the best ROI, marketers must strive to reach the right business audience-wherever they travel on the Web.

Join Tammy Kahn Fennell, CEO of MarketMeSuite and Chris Mann, director of product management at Bizo, as they discuss how a strong focus on reaching the right audience-and leveraging the unique characteristics of social media-can result in greater awareness and increased online conversions for marketers.

In this webinar you will learn:

What a "target audience" means in social media and why this matters
Why growing followers and fans is not enough-how to get more of the ideal prospects engaged with your brand and converting on your site
How to best manage social campaigns and content to grow awareness with the right audiences
How to best measure and monitor your impact on the right audiences
How to use display advertising to help nurture leads gained through social media through powerful techniques such as retargeting

Get MarketMeSuite with the Bizo Switchboard Integration, Free!

Social Selling: The Sales Strategy that Will Lift your Marketing Success

Thu, 18 Aug 2011 00:00:00 -0600

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What happens to your prospects once they reach the sales team? While companies rush to implement social marketing strategies, many sales teams are left with little knowledge of how social media can impact their pipelines. Social selling allows marketers to bring highly qualified leads to their sales teams, and empowers salespeople to win deals in today's social environment. Discover how marketers in social selling organizations run more effective campaigns, unearth the best prospects, and promote social strategies that stick.

In this webinar you will learn:

Where to start: Which social strategies will help you find the right prospects?
Rise above the noise: How can social media help you reach prospects with relevant messages?
Grow relationships: How can you nurture prospect and customer relationships with social media?

Click here to view a product demo provided by InsideView.

Measure What Matters: Turn Social Business Strategies Into Business Intelligence

Thu, 08 Sep 2011 00:00:00 -0600

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As the saying goes, you can’t manage what you don’t measure. But when it comes to social business, the challenge is discerning what to measure and how to tie it to measurable business outcomes such as employee productivity, customer retention, and increased revenue.

During this webinar, Mzinga CEO and software industry veteran, Alan F. Nugent, will outline strategies for:

Creating social business measurement models that work for you
How to identify key performance indicators related to your strategy and use case
How to glean tangible results and insight from the behaviors and interests of your users
Relevant current and future trends in social analytics

5 Ways to Improve Marketing Effectiveness with Marketing Automation

Wed, 14 Dec 2011 00:00:00 -0700

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With 2012 fast approaching, now is the time to decide if marketing automation is right for you. If you simply can't get past the same old email conversion rates or feel like your lead quality could be improved – this webinar will show you firsthand - why marketing automation veterans have adopted this powerful technology.

Come hear how companies large and small are taking their digital marketing to new heights by unleashing the power of marketing automation. Join Elle Woulfe, Senior Manager of Marketing Programs at Eloqua as she explores the key use cases for marketing automation and shows specific examples of how everything from campaign response rates to lead quality and conversion can be optimized through the implementation of this technology.

Learn how innovative marketers are increasing qualified leads by 50%, decreasing cost per lead by 75% and driving 35% more sales opportunities by making significant improvements in five key areas of their online campaigns:

Targeting & segmentation: build more targeted, dynamic lists based on prospect interest
Deliverability: reach more inboxes with tools to ensure maximum deliverability
Automate for efficiency: save time with automated, triggered campaigns
Empowering sales: become BFFs with sales through better lead quality
Measurement & analytics: know how your campaigns drive sales opportunities & revenue

Increase Revenue and Productivity with Better Customer Data Management

Wed, 29 Feb 2012 00:00:00 -0700

Too many small businesses shy away from practicing data management, either because they don't think they are big enough or don't know how to get started. Truth is, small companies can benefit by keeping their customer data clean and implementing some simple controls to ensure ongoing data quality.

This webinar will share concrete examples so you can make money, save money or stay in compliance using data management. After the webinar, attendees will be able to:

Know how to consolidate customer data effectively
Understand how a "best address" can be assembled to improve targeting and deliverability
Understand when to use a DUNS number to make even more connections with customer data
Know how to clean their databases, and how often
Save money by improving deliverability and targeting
Make money by understanding how contacts aggregate up to sites
Avoid trouble by preventing bad data from infecting the database
Stay in compliance by connecting disparate preference data