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Content Marketing
Using Content Marketing to Drive Acquisition
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With content marketing clearly solidified into vocabulary, it’s important that marketers finally cut through the fluff and figure out how to generate business from content channels such as Blogging, Facebook and Twitter. Join Chris Baggott as he explores how marketers are leveraging content to drive online acquisition. You’ll learn how simple it can be with the appropriate strategy and execution.
Attend this event and you’ll learn:
- How marketers are developing content campaigns.
- How to deploy content to effective marketing channels.
- How marketers are measuring success.
Presenter
Chris Baggott
Co-founder and CEO, Compendium, Inc.
Award-winning marketer Chris Baggott has been a leader in marketing for more than 20 years and was recently named 21 of 100 Most Influential Marketers of 2009. Chris has been quoted in such publications as the Wall Street Journal, Forbes, Inc. and ADWEEK.
Chris is a co-founder of ExactTarget and is currently the CoFounder/CEO of Compendium, a software as a service marketing software for businesses and organizations. Compendium focuses on organizational blogging and its role in search marketing.
Finally, Chris is author of a book from Wiley: Email Marketing By The Numbers. He is also one of the featured marketers in the new book from Wiley: Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus.
About Compendium
Compendium is a software that makes it easy for marketers to publish social content to blogs, landing pages, Facebook, and Twitter-all with the purpose of acquiring new customers. We simplify the creation of search engine friendly content so you can drive more organic search traffic, develop deeper social engagement and capitalize on customer demand.
Moderator
Mike Angiletta
President, Online Marketing Connect
Mike Angiletta serves as President of Online Marketing Connect, the company behind leading online marketing education properties including the Online Marketing Summit, the Online Marketing Institute and the recently launched Online Marketing Blog Network. Mike has been trailblazing in the web space since its earliest days having created the first “live blog” of a court case as well as the largest financial industry affiliate network.
Mike most recently served as VP of Marketing for D&M Holdings, a leading global holding company of high-end home electronics brands. Prior to D&M, Mike started an online advertising software company and was fortunate enough to sell it. Before that, Mike was an early employee of NextCard Internet Visa - a pioneer in the online marketing space.